Magazine
Articles
Canadian Business Online
The Bay
Street Bull - August 2005
Best
of The City - Toronto Life - July 2004
Saturday Night Magazine
- April 2004
Best of The City - Toronto Life - December
2001
Why Magazine - Fall 1997
Newspaper
Articles
Messenger
Minute - December 2006
National Post - August 2005
Globe & Mail - June
1996
Toronto
Star - February 1996
All
Media Appearances by Year...
2006
• Book “Living
Your Dreams” one of 40 Canadian entrepreneurs profiled by
Dr. Samuel Gerstein - click here to read Penny Simmons' story and Jack Canfield's foreword
• Global
Television in-house video
• ‘Messenger
Minute’ combined interview with Verity owner Mary Aitken
- “Toronto the Good”
• Style
by Jury” Guest appearance; not the ‘make-over’ candidate
• The
Shopping Channel Product endorsement (always have time to help
a friend); live broadcasts
2005
• CFTO
news On-site customer interviews - “How will you vote (for
our next PM)?”
• Profit
Magazine Quoted on employment methodology
• National
Post Customer and writer, Steven Lautens on the pleasures of a
shoe shine
• Bay
Street Bull magazine Feature story on Penny Loafers
2004
• Globe & Mail
Feature story on Penny Loafers, and Toronto’s PATH
• Saturday
Night Magazine Feature story on Penny Loafers, and shoe shining
• Toronto
Star Quoted on the culture of Toronto’s underground city
• Toronto
Life Magazine ‘BEST OF THE CITY’
• Toronto
Star Featured in the Shoestring Shopping Guide
2003
• National
Post Feature story launching weekly column, the Shoe Shine Survey
• CBC
Radio News segment, commenting about the affect of SARS on business
• Life
Network Filming of participant for television show, “Matchmaker”
• CBC
Radio “Finkleman’s 45” off-the cuff commentary
on Penny Loafers’ kiosks
• Global
Television Customer interviews at Penny Loafers, Fairmont Royal
York
2002
• CBC
Radio Interview for news segment, ‘Workology’
• City
TV & Star TV One kiosk used for on-site interview w/
Gemini Awards nominee
• Toronto
Star/Metro News Paul Martin photo-op at Penny Loafers,
including editorial
2001
• Toronto
Life Magazine ‘BEST OF THE CITY’, including the front
Cover!
• Cdn.
Business Magazine ‘Perks’ article, week of November
12th
• BDO
Dunwoody Videoed speaker for roast of BDO Chairman & CEO, Peter
Held
• Toronto
Sun Joe Warmington’s column, “The Night Scrawler”,
May 26th
• Decorating
Challenge” One of 2 feature guests, aired nationally on WTN
(multiple airings)
• Chatelaine
Magazine Dinner guest for feature article by author/columnist,
Anne Hines
2000
• Toronto
Star Interior Design section feature, “Television Makeovers”,
Nov.18
• Her
Money” 30 minute biography, aired nationally on WTN (multiple
airings)
• The “Stanley
Cup” photo shoot of Stanley Cup in our Fairmont Royal York
parlour
1999
• Toronto
Star From a Reuter’s interview re: the Joe Kennedy myth of 1929
• Globe
and Mail Men’s fashion section
• Life
Network three minute spot
1998
• Microsoft
Computers subject of an in-house video, “Visionaries”,
for Microsoft
• CBC & 680
News radios On the spot interviews re: proposed BMO/Royal Bank
merger
1997
• WHY
Magazine four page feature, “Finding the Work You Love”
• HGTV
three minute spot, “My Favourite Space”
1996
• Globe
and Mail How To feature on shoe care
• Toronto
Star Feature story on Penny Loafers, front page, “Life” section
• Breakfast
Television” in support of charity, About Face
• Periodically
filmed by CBC, CFTO, Global and City TV on-site,
or at Special and Charity events
SPECIAL
INTEREST
2007 Producer/creator Charity calendar “Polished
Performers” featuring 11+ Canadian notables, supporting
Canadian Women’s Foundation also featuring endorsements from
the likes of England’s “Calendar Girls”
2007+ Fund raising initiative “Home
of the $49 Shoeshine” for the silent treatment from Penny
2006+ Cabinet member Fred Victor Centre; $2 million
(plus) fundraising initiative
2006+ Presenter Regent Park Salvation Army’s
career/job preparedness course
2005+ Booking agent for our talented actor-Valets,
and others: Polished Performers
2005 Tsunami Relief 5-day shoeshine event, donating
all proceeds to World Vision
2005+ Team-Building Workshop “Shoe Shine
U”; the latest in team-building activities
2005+ Member Verity Club
2005+ Proud Member Toronto Tourism Bureau
2004 Toronto Life Magazine ‘BEST OF THE CITY’
2004+ Mayor of “The PATH” Self-proclaimed
Mayor of the underground, w/ a wink & a smile!
2003+ Speaker “In the Buff; Penny Loafers
Unlaced”, a fun and inspiring story
2003 Awards Nominee Rotman Canadian Woman Entrepreneur
of the Year (CWEYA)
2003 Awards Nominee Canada’s Top 100 Women
Business Owners
2003+ Creator, weekly column National Post’s “Shoe
Shine Survey” 2003 - 2006
2001 Toronto Life Magazine ‘BEST OF THE CITY’
2001+ Mentor Volunteer participant, “Step
Ahead”
1998+ New Proprietor Canada’s oldest shoe
shine parlour (the Fairmont Royal York)
1998 MICROSOFT Corporation Subject of an in-house
motivational video, “Visionaries”
1995+ Opened in The PATH after 12 months of perseverance
Penny Loafers opens for business
This
remains the only business model of this type in Canada
(est. 1994), and is
mostly staffed by an all-female crew of intelligent, ambitious women with alternate
professions and business pursuits.
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